What is the Centre of Excellence for Emerging Technologies?
August 21, 2025
Imagine this: a team meeting not on a flat, two dimensional screen, but in a three dimensional space. Your lead engineer, who is working from their home in Denver, appears as a life sized, highly detailed holographic image right next to you. The product manager, based in London, also joins as a luminous hologram. Together, you are all gathered around a virtual table in a shared virtual space, able to interact with 3D models of your product, just as you would in person. You can point, gesture, and even walk around the digital representation. This is not science fiction. This is the reality of holographic collaboration, and it is the next frontier of remote work.
For years, we have been tethered to our screens, our interactions mediated by video conferencing tools. These tools were a lifeline during the pandemic, allowing businesses to continue operating when in person meetings were impossible. However, they also came with significant limitations. The "Zoom fatigue" is real, a consequence of constant, passive observation and a lack of true human connection. We lose the subtle cues, the spontaneous hallway conversations, and the shared spatial context that make in person collaboration so effective. This is where holographic collaboration steps in, promising to bridge the physical and digital divide and unlock new possibilities for global teams.
As a CTO, CIO, or business leader, you are constantly seeking a competitive edge, new ways to optimize operations, and methods to accelerate digital transformation. Holographic collaboration offers a revolutionary answer to these challenges. It is about more than just seeing each other. It is about being together, in the same virtual space, regardless of physical location. This technology leverages the power of mixed reality, augmented reality, and virtual reality to create a feeling of authentic virtual presence. It is a paradigm shift that will redefine how we build, innovate, and connect.
Let us be honest, for all its benefits, our current remote work model is far from perfect. We have grown accustomed to the grid of faces on a screen, the stilted conversations, and the constant interruptions. We accept it as the cost of flexibility. But what are we truly losing?
First, there is the issue of spatial context. In a traditional office setting, we can gather around a whiteboard, point to specific areas of a design, or physically hand over a document. On a video call, this is replaced by screen sharing, which is clunky and lacks a natural feel. It is difficult to get a sense of the scale or depth of an object, like a new architectural design or a car prototype, when it is flattened onto a screen. This lack of shared space hinders ideation and problem solving, making it difficult to truly brainstorm and iterate together.
Second, think about the human element. Subtle non verbal cues, like a glance across the room, a change in body language, or a shared nod of understanding, are vital for effective communication. Video calls often compress these signals or lose them entirely. The result is a less natural, more transactional form of interaction that can feel disconnected and sterile. The sense of virtual presence is minimal. We are not truly together, we are simply looking at each other through a digital window.
Finally, consider the fatigue. The constant focus on a screen, the pressure to appear engaged, and the difficulty in distinguishing between work and life all contribute to burnout. Our brains are not designed for this type of sustained, high intensity remote interaction. While our current tools are a massive improvement over older methods, they still represent a compromise rather than a solution that fully replicates the benefits of in person interaction. This is why many companies are now exploring hybrid work models, seeking to strike a balance between flexibility and collaboration. Holographic collaboration, however, offers a third path, one that can provide the best of both worlds.
So, how does holographic collaboration actually work? It is built on a foundation of several key technologies, all working in concert to create a believable and functional shared space.
The core technology is Extended Reality (XR), an umbrella term that includes augmented reality (AR), virtual reality (VR), and mixed reality (MR).
Holographic collaboration platforms, like Microsoft Mesh, combine these technologies to capture and project a user's likeness into a shared virtual space. High resolution cameras and sensors capture a person's movements and expressions in real time, creating a digital twin or avatar. This digital twin can then be streamed to other participants, who see it as a lifelike, three dimensional hologram. This is the essence of virtual presence.
The spatial computing aspect is what truly sets this apart. Users can navigate a shared virtual environment, interact with digital objects, and perceive the positions of other participants in relation to themselves. This allows for a much more intuitive and natural form of interaction. You can walk up to a digital car model, see the details from different angles, and discuss them with a colleague who is looking at the same model from a different perspective. This kind of shared experience is nearly impossible with traditional video conferencing.
For digital transformation leaders, this is a game changer. It offers a way to move beyond simple communication and into true co-creation. It is a tool for innovation, a way to visualize and interact with complex data and designs in a way that was previously unimaginable. Imagine a team of architects working on a building plan. They can all stand inside a life sized virtual model of the building, making changes and discussing them in real time. This is not just a meeting; it is a collaborative experience. You can find out more about how similar technologies are being applied in our case studies, like the one on the AI Powered PropTech Ecosystem.
The potential applications of holographic collaboration are vast and span multiple industries. Here are just a few examples that are already being explored:
These are not just futuristic fantasies. Companies are already investing heavily in this technology. As the hardware becomes more affordable and accessible, from devices like the Microsoft HoloLens to simpler headsets, the adoption will only accelerate. The pandemic showed us that remote work is not a fad, it is an integral part of the modern workplace. Holographic collaboration represents the next step in its evolution. It moves us from simply tolerating remote work to fully embracing its potential.
While the promise of holographic collaboration is exciting, it is not without its challenges. For CTOs and operations directors, the path to implementation requires careful planning.
One of the biggest hurdles is the cost of entry. High end mixed reality headsets and the computing power required to run these simulations can be expensive. However, as with all technology, prices are expected to drop as the technology matures and adoption increases. We are already seeing this with VR headsets becoming more consumer friendly and affordable.
Another consideration is the user experience and training. This is a new way of working, and employees will need time and guidance to get comfortable with the technology. A smooth and intuitive user interface is crucial. A great user experience is key to successful digital transformation, and our philosophy is to take a user centered approach to development, which you can read more about in our article on design thinking for digital transformation.
Data security is also paramount. When you are streaming high fidelity, three dimensional models of people and sensitive company data, you need robust security protocols to protect that information. Securing these new digital environments is critical. Businesses must take a secure by design approach to digital transformation to protect their intellectual property.
Finally, there is the challenge of integration. How does this new platform fit into your existing IT infrastructure? It needs to be able to work seamlessly with your current collaboration tools, project management software, and data sources. The right partner can help you navigate these complexities and build a scalable solution that works for your unique needs.
Beyond the technological and logistical challenges, let us circle back to the most important element: the human one. The true value of holographic collaboration is not just in its ability to solve logistical problems, but in its potential to restore the human connection that has been lost in our current remote work setup.
Think about the feeling of being in a room with your team, even if that room is virtual. You can see your colleague's expression, the way their eyes light up when they have a brilliant idea. You can share a laugh that feels authentic, not forced. These small, often unconscious interactions are the glue that holds teams together. They build trust, foster creativity, and create a sense of shared purpose.
This technology allows us to move beyond the transactional nature of a video call and create a sense of shared community. It can reduce the feeling of isolation that many remote employees experience. It can even make the onboarding of new hires more effective, allowing them to feel like a part of the team from day one. In a world where talent is global, and remote work is the norm, creating a strong company culture is more important than ever. Holographic collaboration is a powerful tool for building that culture. It is not just about technology, it is about people.
The future of remote work is holographic, and it is arriving faster than you might think. As a digital transformation leader, the question is not if you will adopt this technology, but when and how.
The time to start exploring is now. Begin by experimenting with small scale pilots and proof of concepts. Identify a specific pain point in your current remote work model that could be solved by holographic collaboration, whether it is product design, training, or high level strategic planning. Do not feel like you have to go all in at once. Start small, learn from your experiences, and scale gradually.
Holographic collaboration is more than just another gadget or software. It is a fundamental shift in how we interact with technology and with each other. It is a chance to move beyond the limitations of our current tools and create a more connected, collaborative, and human centered future of work.
Are you ready to step into this new reality? It is a world of possibility, limited only by your imagination. It is time to stop looking at screens and start collaborating in three dimensions.