Why choose Shopify for your eCommerce Business
Why choose Shopify for your eCommerce business?
Had eCommerce remained as straightforward as around a decade ago, we wouldn’t have been writing this blog. But like every other element of the digital world, technology has helped eCommerce grow, prosper and evolve. In fact, in the last couple of years, we’ve seen eCommerce progress to becoming an integral part of everyone’s lives. And that makes it imperative for us to talk about one of the various platforms that have fueled its growth so far and helped eCommerce players make it big.
Shopify, the name is! Founded in 2006, Shopify has steadily evolved to become one of the most famous and widely used eCommerce platforms. It powered over 2,200 million active websites (and still counting) in 2021, many of which belong to global players.
Shopify allows eCommerce players to set up their websites easily and start selling online. It enables them to set product prices, taxes, payment methods, and customize online stores. Thus, the eCommerce sector looks at it as a comprehensive eCommerce platform.
But what is it that makes Shopify an as popular eCommerce platform? In other words, why is Shopify leading in eCommerce, or why is Shopify one of the best eCommerce platforms. Let’s answer these questions and look at some of the most significant benefits of Shopify for eCommerce websites.
6 Reasons Shopify is the Best for eCommerce
Shopify is successful because of its features and the seamless experience it offers. Shopify offers a range of impressive features that give its users an edge over others. Let’s look at six of them.
1. Ease of Use
Running an eCommerce business, especially considering the competition, is a daunting task. In situations like these, if you do not have supportive technologies and platforms that simplify things for you, you would spend your energy managing technical hassles and have very little time to focus on your core business needs. But Shopify eliminates these challenges with its exceptional ease of use. How?
Users can create an eCommerce website without any technical background. You can set up a Shopify account and create your online store with the toolset available. Once you complete all the store settings, you can let the website go live and begin selling. Additionally, it offers a comprehensive dashboard that enables you to manage your store and your data efficiently.
Nevertheless, partnering with a Shopify website development company can help you better optimize the advantages and handle the crucial website updating and maintenance, allowing you to engage with your users better and focus on your core business.
2. Myriad Theme Options
Shopify offers a broad spectrum of ready-to-use themes to its users. To suit your needs, you can browse several themes featuring diverse designs, styles, functionalities, etc. You may choose between free and paid options based on your budget. Additionally, the categorization of themes makes choosing the best-suiting theme even quicker and more straightforward.
3 .Seamless Payment Gateway Integration
The absence of commonly used payment gateways is one of the most significant reasons many carts get abandoned. Users do not trust websites that do not feature the payment gateway they mostly use.
Shopify helps minimize these possibilities by enabling users to integrate multiple payment gateways seamlessly. Some options include Amazon Pay, Paypal, Apple Pay, etc., and many other third-party ones. Alongside, you can integrate buy now and pay later apps like Affirm, Afterpay, and Klarna through Shopify. These apps further enhance and simplify the online shopping experience.
It wouldn’t be overrated to say that Shopify contributes to your efforts in retaining carts and, therefore, users. No wonder Shopify is one of the global leaders in eCommerce website development.
4 .Customer Data Management
This one should intrigue C-Suite executives and the decision-makers of the company. In an age where data is valuable as oil, you cannot afford to let customer data go into a black hole without looking at it. Customer data, which you can further convert into priceless business insights, can help you analyze, make informed decisions and plan your strategies. Shopify enables you to do this effectively.
Shopify offers analytical capabilities that enable you to track key metrics, which allow you to deep dive and analyze your business performance, understand customer behavior, and use it as a tool to make purely information-based and very well derived decisions.
5 Range of Enriching Applications
The rising competition in the eCommerce sector demands applications that enhance every aspect from sales and marketing to customer service, content, and SEO. Some of the applications Shopify supports and allows you to leverage for your eCommerce business include,
- Sumo, TrustPulse, Omnisend, etc. (marketing and promotion)
- Recharge, Catalog Maker, AVADA Discount Code Generator (sales)
- SEO Suite – SEO Image Optimize (SEO)
- Pocket and Social Photos (content)
- AVADA PDF Invoice Spocket and Printful (administration)
- Facebook Live Chat, Yotpo, HelpCenter (customer service)
A range of other Shopify advantages for eCommerce companies makes it even more evident why many eCommerce companies are increasingly adopting the use of the platform. Let’s look at some.
- Efficient integration with Google Ads
- Blog support to connect better with prospects
- Customized email campaigns
- Customizable keywords
- Adding coupons and discount codes
- Free Shopify POS and easy integration with other POSs like Vend, Clover, Square, etc.
- Automated check-out request email to customers who’ve abandoned their carts
- Shipping carrier integrations with companies like UPS, FedEx, USPS, etc.
Create an Incredible eCommerce Website on Shopify with Qodequay Technologies
Qodequay Technologies is a Shopify partner since 2017 and ranks on Shopify partner site. We bring to your table several years of cumulative eCommerce website development experience. Our strategists and developers use their strategic, market, and user intelligence to create websites that resonate with users, increase engagement, reduce cart abandonments, enhance UX, and contribute to an immersive online shopping experience.
To know more, write to Qodequay at Contact@qodequay.com
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