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Unleash Design Thinking? A Comprehensive Beginner’s Guide

Abhishek Budholiya

April 1, 2024

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In this competitive age, where the value of solutions matters, design thinking proves a helpful approach. It is a method and process for resolving complex issues while keeping objectives and expected outcomes in mind. This comprehensive guide can assist you if you’ve been looking to unleash the potential of design thinking ideology to make wonders work for your business.

What is Design Thinking?

Design thinking is a distinct and cutting-edge method that supports businesses in finding original solutions to real-world issues. Designers typically employ this strategy. As a result, it is known as design thinking. It has its roots in the architectural and engineering streams. However, design thinking is very well used across various other commercial business streams.

Design thinking services in USA is highly user-centric. It focuses on target audiences, as it involves understanding user needs and devising practical solutions to fulfill them.

The Principles of Design Thinking

Design thinking follows four vital principles that drive its overall process, solution, and results that it delivers. Let’s look at those four integral principles.

The Human Rule: Design activity is social. Regardless of the context, the solution must be people-centric, which means focusing on people.

The Ambiguity Rule: Ambiguity is integral and cannot be eliminated entirely. Designers must leverage their capabilities to see things uniquely.

The Redesign Rule: Successful designing is reiterating your styles to achieve the right output. Technology and time may evolve, but basic human needs will remain the same.

The Tangibility Rule: Ideas and solutions should translate into tangible Minimum Viable Products or prototypes to help get an idea of their usefulness.

Phases of Design Thinking

Design thinking involves various phases through which a particular solution or idea is born. These phases help designers reach the solution in an organized way. Additionally, these five phases help those concerned crafts an empathetic, effective, and value-driven solution. Let’s look at each phase of the design thinking process.

1. Empathize

This is the first and most crucial stage. It involves understanding the client’s needs and expectations from the client’s perspective. Empathy refers to thinking of the problem as its own and applying every possible strength to deliver a viable solution. It pinpoints the emotional aspects and reactions toward the desired outcome.

However, it requires designers to keep their notions and assumptions aside. A neutral and then client-oriented approach is necessary to think from the expected viewpoint and work towards a solution that precisely meets these needs.


The second stage involves defining the problem. Solutions remain half-baked when the problem isn’t understood or well-defined. Hence, design thinking considers or includes defining the problem as an integral part of its process.

The defining stage of the process entails gathering and studying all of the findings, observations, and insights from the empathy phase in order to state and define the true problem. It also includes identifying and assessing the various challenges and barriers users face.

In addition, identifying patterns and deciphering the core concern (which perhaps, isn’t always readily visible) pave the way for the solution. The goal is to have a clear and simplified problem statement so that you know what to do.


Now that you have empathized with the client, identified and defined the problem, it is time to find a solution. Here, designers apply their creative thought process and possibly collaborate with other concerned departments to develop various options. The problem will be looked at from multiple angles to think of every possible aspect while devising the solution.

Designers will use various ideation techniques, including brainstorming to body storming. Towards the end of the phase, they will have multiple possible approach, among which the most suited one solution will be reviewed and concluded


This is where a miniature solution is created. The prototype will have the potential solution incorporated into it. It will enable all the stakeholders to test, review and interact with the solution real-time, assess its effectiveness, suggest changes, and accept or reject it. It gives an idea of how the solution will practically and visually look.


The prototype is tested among potential users during the testing phase. It can lead to iterations, with approaches travelling back and forth, depending on user feedback and how well it is incorporated into the prototype. The testing phase can also lead to redefining the problem and discovering aspects that perhaps remained unexplored in the beginning or were never thought of initially. It is collecting quantitative and qualitative metrics for the verification of data.

Benefits of Design Thinking

Some benefits of design thinking include the following.

Empathetic Solutions:

The solution derived from a design thought process is empathetic and precisely meets the user’s needs and the client’s business objectives. Hence, it is more likely to strike the right chord with the target audience.

  •  Reduced Market Time:

Design thinking may lead to iterations in the prototyping stage itself. The product is more refined. Hence, the actual product would not go through as many revisions. Changing the prototypes is easier than altering the entire product. Thus, it helps reduce market time.

  •  Increased Cost-Savings:

Continuous iterations and changes to the actual product could lead to investments and reinvestments. Of course, companies wouldn’t wait until so much financial damage happens. But it can undoubtedly waste money and time.

With the aid of the design thinking process, the final product can be created with minimal to no adjustments because it is fully aligned with user needs. Thus, it helps companies save costs and increase ROI.

  •  Enhanced User Trust:

Users are very keen on the products they use. A product that creates hassles meets with negative user feedback. But solutions derived from tested, proven, and churned prototypes are more likely to resonate with users. It helps enhance user trust and build brand credibility.

Unlock the Potential of Design Thinking with Qodequay Technologies!

Do you have a problem or an idea that needs a tested and tangible solution? Connect with Qodequay! We are an experienced company that applies the design thinking approach to deliver unmatched solutions slated to succeed.

Our experts can indulge in empathizing, deep research, and collaborative brainstorming sessions to develop unique solutions to your problem. Examine our client’s success with NEW DESIGN SYSTEM WITH DESIGN THINKINGContact Us to connect with us and take a step closer to delivering people-centric and highly value-driven solutions for your needs.Unleash Design Thinking? A Comprehensive Beginner’s Guide

Abhishek Budholiya

Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.