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Design Thinking: An Organized Way To Designing Innovative Solutions!

Abhishek Budholiya

April 1, 2024

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New age problems demand contemporary solutions have derived results in the past with an ancient thought process. But what brought you here won’t get you there! Thus, you need to adopt a fresher and more innovative approach while dealing with present problems, needs, and circumstances.

Accordingly, design thinking is considered an excellent way of resolving modern-day business concerns. It is an innovative problem-solving approach that discovers new, innovative, and useful ways to foster ideas and create products.

The design thinking process is not based on assumptions of what the end user wants. Instead, it involves user research that helps determine the user’s pain points that the company is required to tackle with the design thinking process.

Besides, you can apply design thinking to derive solutions for everything from concerns prevailing in the manufacturing industry to those confronting BFSI. Design thinking adopts an organized experimental process that leads companies to solve a particular problem. Let’s look at the five phases of design thinking.

Incorporate- DT process is not based upon assumptions of what the end user wants, instead it heavily involves user research that helps determine the pain points of the user that needs to be tackled with the help of DT process.

Qodequay’s Way of Design Thinking

Every domain has a unique and evolving set of problems to deal with. But the basics of problem-solving remain the same, whether a new idea or product is to be launched or a strategic solution. At Qodequay, we follow these five-phased design thinking processes that help us craft innovative solutions.

1. Strategy

Empathizing refers to considering the users’ problems as yours and thinking from the users’ perspective. When you step in the users’ shoes, you can have a closer and more comprehensive view of the problem, define the problem appropriately, understand it and experience its impact. It is then that you know its criticality.

It also involves observing and recording what matters to clients and deciphering their needs. In other words, design thinking starts with thinking of others’ problems as your own and thinking from an empathetic viewpoint.

2. Design

This is another crucial phase where we identify the core concern, ideate, and prototype. and relate it to a human-centric point of view. While churning solutions, we perform extensive qualitative and quantitative research and analysis to come up with a well-informed, data-driven, and competitive idea.


Ideation is the foundation of actual problem-solving. Conventional problem-solving techniques may not necessarily involve everyone in the process. It could be one wise person thinking and making decisions. The method may help resolve straightforward problems. But what if someone had something better in mind?

Our design thinking deviates from ancient problem-solving techniques. It involves conducting ideation sessions with various participants. Thus, it allows multiple brains to collaborate and discover ways to serve a complex need.

In other words, the process allows companies to explore various solutions and apply the best-suited solution.


The next step within this phase is prototyping. We present our set of solutions and the best-suited one graduates to a prototype.

Prototypes allow companies and clients to see how a particular solution will transpire in reality. It involves refining the solution and fostering discussions to identify ways to rectify errors and align the solution better.

It is an experimental stage where the best-suited solutions are transformed into near reality and reviewed to identify the most closely aligned solution.

3. Delivery

One part of this process is testing. The solution is tested and its probable results are reviewed. It goes to the production stage only if the results are satisfactory. In design thinking, testing is as crucial and continuous as the solution’s development. The next process within this phase is implementing the solution, wherein a comprehensively tested and approved solution goes live.

Optimize Design Thinking with Qodequay Technologies!

Qodequay Technologies adopts and advocates the design thinking approach to provide robust, value-driven solutions. Our experts follow the standard design thinking process to deliver innovative products, ideas, and solutions. We consider each client problem an opportunity to broaden our capabilities and intellectual outreach and prosper our experience as a solution-oriented company.

We focus on delivering useful yet sustainable solutions that relieve clients from a problem in the long run. Our solutions are thoughtfully devised and carefully tested to ensure we live up to our commitment to delivering what clients want.

Contact Us to connect with us and know how our experts can apply and benefit the design thinking process in your case in your context.

Abhishek Budholiya

Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.