How SMBs Can Reconnect with Customers to Build What Matters
Posted on August 25, 2025 by Shashikant Kalsha
Introduction Small and medium-sized businesses (SMBs) thrive when they stay closely connected to the needs of their customers. However, many organizations unintentionally drift away from their users over time. Growth, internal silos, and the push for faster innovation can sometimes lead to assumptions about what customers want, rather than relying on genuine insights. This disconnect […]