Beverage Brand, a premium spirits producer, sought to develop a cutting-edge merchandise platform that seamlessly integrated multiple business systems, ensured compliance with industry regulations, and delivered an exceptional customer experience. Our mission was to build a scalable e-commerce solution powered by advanced integrations and Design Thinking consulting, ensuring a seamless digital ecosystem.
The Challenge
Developing an e-commerce presence for Beverage Brand involved more than just launching a Shopify store. The platform needed to:
- Integrate multiple enterprise systems, including ERP, marketing, and fulfillment tools.
- Implement strict age verification and compliance measures for regulatory adherence.
- Provide a frictionless customer experience with self-service options.
- Maintain brand consistency across all digital touchpoints while allowing for store-specific customizations.
To meet these objectives, we leveraged Artificial Intelligence solutions and a robust Shopify architecture to enhance efficiency and compliance.
How We Helped
1. Compliance and Brand Standards Implementation
To align with industry regulations and corporate guidelines, we:
- Integrated OneTrust popup service for age verification, ensuring only users 18+ can access the site.
- Developed a centralized footer system using a master JavaScript widget, ensuring consistent branding across legal content and menu structures.
- Enabled website-specific customization while maintaining compliance with corporate design and content standards.
2. Custom Shopify Theme Development
Using Design Thinking consulting principles, we crafted an intuitive and brand-aligned user experience by:
- Customizing a Shopify theme based on detailed Figma specifications to create a visually distinct store.
- Maintaining platform stability while enabling high-performance design elements for an engaging shopping experience.
3. Advanced System Integration
To unify multiple business operations, we developed a custom ERP Connector using Ruby on Rails. This powerful middleware:
- Synchronizes product data and inventory between ERP and Shopify in real time.
- Transfers orders from Shopify to ERP while updating fulfillment statuses.
- Manages age verification via a marketing API integration for compliance tracking.
- Automates returns and order status updates, reducing manual interventions.
4. Enhanced Customer Service & Self-Service Features
To improve user experience, we designed an order management interface that enables:
- Instant Order Tracking – Customers can check order status without logging in.
- Seamless Returns Processing – A simplified request submission system.
- Secure Access – Customers retrieve order details via a custom proxy API.
5. Custom Shipping Solution
To optimize logistics, we implemented an AI-driven shipping calculation system using the ERP Connector:
- Real-time UPS API integration for accurate shipping rates at checkout.
- Custom shipping rules to offer dynamic pricing and discounted rates.
- Automated calculations based on weight, destination, and promotions.
The Outcome
- Seamless E-commerce Solutions – Integrated Shopify with ERP, shipping, and customer service platforms.
- Enhanced User Experience – Enabled a frictionless shopping journey with real-time tracking and self-service features.
- Regulatory Compliance – Ensured strict adherence to legal age verification and branding policies.
- Operational Efficiency – Automated order fulfillment and inventory updates, reducing manual tasks.
Looking ForwardLooking Forward
With a robust, AI-powered, and compliance-ready e-commerce solution, Beverage Brand is well-positioned for digital expansion. The scalable architecture supports future growth, allowing for new product launches, expanded marketing automation, and deeper personalization using Artificial Intelligence solutions.
Interested in transforming your e-commerce business with AI-driven solutions and Design Thinking consulting? Let’s build the future of digital commerce together!