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Scalable E-commerce Solutions for Beverage Brand with AI-Driven Compliance & Design Thinking Consulting

February 11, 2025

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Beverage Brand, a premium spirits producer, sought to develop a cutting-edge merchandise platform that seamlessly integrated multiple business systems, ensured compliance with industry regulations, and delivered an exceptional customer experience. Our mission was to build a scalable e-commerce solution powered by advanced integrations and Design Thinking consulting, ensuring a seamless digital ecosystem.

The Challenge

Developing an e-commerce presence for Beverage Brand involved more than just launching a Shopify store. The platform needed to:

  • Integrate multiple enterprise systems, including ERP, marketing, and fulfillment tools.
  • Implement strict age verification and compliance measures for regulatory adherence.
  • Provide a frictionless customer experience with self-service options.
  • Maintain brand consistency across all digital touchpoints while allowing for store-specific customizations.

To meet these objectives, we leveraged Artificial Intelligence solutions and a robust Shopify architecture to enhance efficiency and compliance.

How We Helped

1. Compliance and Brand Standards Implementation

To align with industry regulations and corporate guidelines, we:

  • Integrated OneTrust popup service for age verification, ensuring only users 18+ can access the site.
  • Developed a centralized footer system using a master JavaScript widget, ensuring consistent branding across legal content and menu structures.
  • Enabled website-specific customization while maintaining compliance with corporate design and content standards.

2. Custom Shopify Theme Development

Using Design Thinking consulting principles, we crafted an intuitive and brand-aligned user experience by:

  • Customizing a Shopify theme based on detailed Figma specifications to create a visually distinct store.
  • Maintaining platform stability while enabling high-performance design elements for an engaging shopping experience.

3. Advanced System Integration

To unify multiple business operations, we developed a custom ERP Connector using Ruby on Rails. This powerful middleware:

  • Synchronizes product data and inventory between ERP and Shopify in real time.
  • Transfers orders from Shopify to ERP while updating fulfillment statuses.
  • Manages age verification via a marketing API integration for compliance tracking.
  • Automates returns and order status updates, reducing manual interventions.

4. Enhanced Customer Service & Self-Service Features

To improve user experience, we designed an order management interface that enables:

  • Instant Order Tracking – Customers can check order status without logging in.
  • Seamless Returns Processing – A simplified request submission system.
  • Secure Access – Customers retrieve order details via a custom proxy API.

5. Custom Shipping Solution

To optimize logistics, we implemented an AI-driven shipping calculation system using the ERP Connector:

  • Real-time UPS API integration for accurate shipping rates at checkout.
  • Custom shipping rules to offer dynamic pricing and discounted rates.
  • Automated calculations based on weight, destination, and promotions.

The Outcome

  • Seamless E-commerce Solutions – Integrated Shopify with ERP, shipping, and customer service platforms.
  • Enhanced User Experience – Enabled a frictionless shopping journey with real-time tracking and self-service features.
  • Regulatory Compliance – Ensured strict adherence to legal age verification and branding policies.
  • Operational Efficiency – Automated order fulfillment and inventory updates, reducing manual tasks.

Looking ForwardLooking Forward

With a robust, AI-powered, and compliance-ready e-commerce solution, Beverage Brand is well-positioned for digital expansion. The scalable architecture supports future growth, allowing for new product launches, expanded marketing automation, and deeper personalization using Artificial Intelligence solutions.

Interested in transforming your e-commerce business with AI-driven solutions and Design Thinking consulting? Let’s build the future of digital commerce together!

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