Skip to main content
Home » Case Studies » Digital Transformation for a Leading Book Publishing Company

Digital Transformation for a Leading Book Publishing Company | A Qodequay Case Study

September 30, 2025

Blog features image

Client Overview

A mid-sized book publishing company managing 5 distinct imprints, each with its own brand identity and dedicated website. Their e-commerce presence was fragmented, running on platforms like Magento and Zencart, with manual product and inventory updates despite having an ERP system in place.

Challenges

  • Multiple e-commerce platforms with inconsistent user experience across imprints.

  • Manual product and inventory management leading to operational inefficiencies and errors.

  • Lack of integration between ERP and e-commerce sites.

  • Poor SEO performance, sub-optimal website speed, and limited accessibility compliance.

  • Need for a modern UI/UX aligned with publishing industry best practices.

  • Requirement for third-party integrations (tax compliance, social channels, sales channels).

  • No systematic approach to keyword optimization for Amazon book publishing.

Our Solution

We designed and implemented a comprehensive digital transformation strategy:

E-commerce Consolidation

  • Migrated all imprint websites into a single Shopify store with multi-domain support.

  • Implemented custom theme styling so each imprint retained its identity while sharing a common checkout system.

  • Heavily customized Shopify to meet unique publishing workflows.

ERP–Shopify Integration

  • Developed a custom connector to automatically sync products and inventory between ERP and Shopify.

  • Leveraged ERP APIs and Shopify GraphQL APIs.

  • Automated weekly sync schedules to eliminate manual effort.

Performance & Experience Enhancements Performance & Experience Enhancements

  • SEO optimization across all imprint domains.

  • Page loading improvements through technical optimizations.

  • Accessibility compliance implementation for wider reach.

  • Complete UI/UX revamp for better customer engagement.

Third-Party Integrations

  • Integrated Avalara for tax compliance and forms.

  • Connected with Google Sales Channel for product visibility.

  • Built social media integrations to display feeds from Instagram, Facebook, and YouTube.

AI-Powered Keywords Application

  • Designed a standalone AI-powered keyword generator for book products.

  • Fine-tuned a custom AI model to generate Amazon-optimized keywords for book discoverability.

Key Outcomes

  • Centralized and streamlined operations with ERP-Shopify sync.

  • Reduced manual workload by 80% in product and inventory updates.

  • Consistent brand experience across all imprint domains with customized themes.

  • Improved SEO ranking, accessibility compliance, and page speed.

  • Enhanced discoverability of books on Amazon through AI keyword generator.

  • Seamless third-party integrations ensuring compliance, marketing reach, and sales expansion.

Other Case Studies