DESIGN THINKING
Ensuring successful Digital Transformation

The growing popularity of design thinking can be attributed to the fact that it helps companies determine whether their products and services meet the needs of their customers.

Qodequay has helped many organizations unlock the true potential of their teams by leveraging our design thinking model.

By gaining a deep understanding of who you are targeting and how to reach them, you will be able to create better products that satisfy an unmet need while delivering value to your customers.

Design thinking, which is the creation of solutions for the benefit of humans, is the most relevant methodology for creating digital products today. This is truer than ever, as the number of devices multiplying on a constant basis and the interchangeability of hardware and software become more prevalent. As trends are no longer restricted to fashion or electronics but spread over every field (B2B, B2C, etc.), the business has become increasingly focused on fulfilling human needs. These needs extend themselves beyond the traditional realms of work and leisure time to our social interactions and family life –both at home and abroad.

• Qodequay follows the design thinking methodology to solve complex IT and business problems
• We do this by prioritizing human needs and tackling the issues from a human angle
• Using brainstorming and hands-on prototyping, we find solutions

The key elements that make up great design thinking are empathy, observation, ideation, prototyping, testing, and iteration. In addition, it includes four phases that take a holistic and human-centered approach to problem-solving: 1) empathize 2) observe 3) ideate 4) prototype. Bridge: At Qodequay, we follow the design thinking methodology that refers to a solution-based approach to solving problems. It enables us to tackle intricate problems (highlight one if applicable). Furthermore, the technique involves prioritizing human needs and thinking about the issue and its solutions from a human angle. Accordingly, we factor in brainstorming (highlight process highlights), a hands-on approach in prototyping and testing to design solutions that will work for sure!

Design thinking is an important decision making a step in digital transformation

• Understanding the Problem
• Defining What the Problem Really Is
• Taking a People-Centric Approach
• Gathering Information and Researching Your Target Audience
• Finding Inspiration for a Solution and Using It in Design Thinking
• Building a Minimum Viable Product (MVP) to Test Ideas and Get Feedback
• Iterating Until You Find the Perfect Solution

At Qodequay, we follow the design thinking methodology that refers to a solution-based approach to solving problems. It enables us to tackle intricate problems, relatively unknown or incompletely defined. Furthermore, the technique involves prioritizing human needs and thinking about the issue and its solutions from a human angle. Accordingly, we factor in brainstorming, a hands-on approach in prototyping and testing to design solutions that will work for sure!

Qodequay Technology provides services for the digital transformation of businesses as it follows design thinking methodology in tackling intricate problems.

Contact us today at contact@qodequay.com