New age problems demand contemporary solutions have derived results in the past with an ancient thought process. But what brought you here won’t get you there! Thus, you need to adopt a fresher and more innovative approach while dealing with present problems, needs, and circumstances.

Accordingly, design thinking is considered an excellent way of resolving modern-day business concerns. It is an innovative problem-solving approach that discovers new, innovative, and useful ways to foster ideas and create products.

The design thinking process is not based on assumptions of what the end user wants. Instead, it involves user research that helps determine the user’s pain points that the company is required to tackle with the design thinking process.

Besides, you can apply design thinking to derive solutions for everything from concerns prevailing in the manufacturing industry to those confronting BFSI. Design thinking adopts an organized experimental process that leads companies to solve a particular problem. Let’s look at the five phases of design thinking.

Incorporate- DT process is not based upon assumptions of what the end user wants, instead it heavily involves user research that helps determine the pain points of the user that needs to be tackled with the help of DT process.

Qodequay’s Way of Design Thinking

Every domain has a unique and evolving set of problems to deal with. But the basics of problem-solving remain the same, whether a new idea or product is to be launched or a strategic solution. At Qodequay, we follow these five-phased design thinking processes that help us craft innovative solutions.

  1. Strategy

Empathizing refers to considering the users’ problems as yours and thinking from the users’ perspective. When you step in the users’ shoes, you can have a closer and more comprehensive view of the problem, define the problem appropriately, understand it and experience its impact. It is then that you know its criticality.

It also involves observing and recording what matters to clients and deciphering their needs. In other words, design thinking starts with thinking of others’ problems as your own and thinking from an empathetic viewpoint.

  1. Design

This is another crucial phase where we identify the core concern, ideate, and prototype. and relate it to a human-centric point of view. While churning solutions, we perform extensive qualitative and quantitative research and analysis to come up with a well-informed, data-driven, and competitive idea.


Ideation is the foundation of actual problem-solving. Conventional problem-solving techniques may not necessarily involve everyone in the process. It could be one wise person thinking and making decisions. The method may help resolve straightforward problems. But what if someone had something better in mind?

Our design thinking deviates from ancient problem-solving techniques. It involves conducting ideation sessions with various participants. Thus, it allows multiple brains to collaborate and discover ways to serve a complex need.

In other words, the process allows companies to explore various solutions and apply the best-suited solution.


The next step within this phase is prototyping. We present our set of solutions and the best-suited one graduates to a prototype.

Prototypes allow companies and clients to see how a particular solution will transpire in reality. It involves refining the solution and fostering discussions to identify ways to rectify errors and align the solution better.

It is an experimental stage where the best-suited solutions are transformed into near reality and reviewed to identify the most closely aligned solution.

  1. Delivery

One part of this process is testing. The solution is tested and its probable results are reviewed. It goes to the production stage only if the results are satisfactory. In design thinking, testing is as crucial and continuous as the solution’s development. The next process within this phase is implementing the solution, wherein a comprehensively tested and approved solution goes live.

Optimize Design Thinking with Qodequay Technologies!

Qodequay Technologies adopts and advocates the design thinking approach to provide robust, value-driven solutions. Our experts follow the standard design thinking process to deliver innovative products, ideas, and solutions. We consider each client problem an opportunity to broaden our capabilities and intellectual outreach and prosper our experience as a solution-oriented company.

We focus on delivering useful yet sustainable solutions that relieve clients from a problem in the long run. Our solutions are thoughtfully devised and carefully tested to ensure we live up to our commitment to delivering what clients want.

Click here to connect with us and know how our experts can apply and benefit the design thinking process in your case in your context.








In this competitive age, where the value of solutions matters, design thinking proves a helpful approach. It is a method and process for resolving complex issues while keeping objectives and expected outcomes in mind. This comprehensive guide can assist you if you’ve been looking to unleash the potential of design thinking ideology to make wonders work for your business.

What is Design Thinking?

Design thinking is a distinct and cutting-edge method that supports businesses in finding original solutions to real-world issues. Designers typically employ this strategy. As a result, it is known as design thinking. It has its roots in the architectural and engineering streams. However, design thinking is very well used across various other commercial business streams.

Design thinking services in USA is highly user-centric. It focuses on target audiences, as it involves understanding user needs and devising practical solutions to fulfill them.

The Principles of Design Thinking

Design thinking follows four vital principles that drive its overall process, solution, and results that it delivers. Let’s look at those four integral principles.

  • The Human Rule: Design activity is social. Regardless of the context, the solution must be people-centric, which means focusing on people.
  • The Ambiguity Rule: Ambiguity is integral and cannot be eliminated entirely. Designers must leverage their capabilities to see things uniquely.
  • The Redesign Rule: Successful designing is reiterating your styles to achieve the right output. Technology and time may evolve, but basic human needs will remain the same.
  • The Tangibility Rule: Ideas and solutions should translate into tangible Minimum Viable Products or prototypes to help get an idea of their usefulness.

Phases of Design Thinking

Design thinking involves various phases through which a particular solution or idea is born. These phases help designers reach the solution in an organized way. Additionally, these five phases help those concerned crafts an empathetic, effective, and value-driven solution. Let’s look at each phase of the design thinking process.

  1. Empathize

This is the first and most crucial stage. It involves understanding the client’s needs and expectations from the client’s perspective. Empathy refers to thinking of the problem as its own and applying every possible strength to deliver a viable solution. It pinpoints the emotional aspects and reactions toward the desired outcome.

However, it requires designers to keep their notions and assumptions aside. A neutral and then client-oriented approach is necessary to think from the expected viewpoint and work towards a solution that precisely meets these needs.

  1. Define

The second stage involves defining the problem. Solutions remain half-baked when the problem isn’t understood or well-defined. Hence, design thinking considers or includes defining the problem as an integral part of its process.

The defining stage of the process entails gathering and studying all of the findings, observations, and insights from the empathy phase in order to state and define the true problem. It also includes identifying and assessing the various challenges and barriers users face.

In addition, identifying patterns and deciphering the core concern (which perhaps, isn’t always readily visible) pave the way for the solution. The goal is to have a clear and simplified problem statement so that you know what to do.

  1. Ideate

Now that you have empathized with the client, identified and defined the problem, it is time to find a solution. Here, designers apply their creative thought process and possibly collaborate with other concerned departments to develop various options. The problem will be looked at from multiple angles to think of every possible aspect while devising the solution.

Designers will use various ideation techniques, including brainstorming to body storming. Towards the end of the phase, they will have multiple possible approach, among which the most suited one solution will be reviewed and concluded

  1. Prototype

This is where a miniature solution is created. The prototype will have the potential solution incorporated into it. It will enable all the stakeholders to test, review and interact with the solution real-time, assess its effectiveness, suggest changes, and accept or reject it. It gives an idea of how the solution will practically and visually look.

  1. Test

The prototype is tested among potential users during the testing phase. It can lead to iterations, with approaches travelling back and forth, depending on user feedback and how well it is incorporated into the prototype. The testing phase can also lead to redefining the problem and discovering aspects that perhaps remained unexplored in the beginning or were never thought of initially. It is collecting quantitative and qualitative metrics for the verification of data.

Benefits of Design Thinking

Some benefits of design thinking include the following.

  • Empathetic Solutions

The solution derived from a design thought process is empathetic and precisely meets the user’s needs and the client’s business objectives. Hence, it is more likely to strike the right chord with the target audience.

  • Reduced Market Time

Design thinking may lead to iterations in the prototyping stage itself. The product is more refined. Hence, the actual product would not go through as many revisions. Changing the prototypes is easier than altering the entire product. Thus, it helps reduce market time.

  • Increased Cost-Savings

Continuous iterations and changes to the actual product could lead to investments and reinvestments. Of course, companies wouldn’t wait until so much financial damage happens. But it can undoubtedly waste money and time.

With the aid of the design thinking process, the final product can be created with minimal to no adjustments because it is fully aligned with user needs. Thus, it helps companies save costs and increase ROI.

  • Enhanced User Trust

Users are very keen on the products they use. A product that creates hassles meets with negative user feedback. But solutions derived from tested, proven, and churned prototypes are more likely to resonate with users. It helps enhance user trust and build brand credibility.

Unlock the Potential of Design Thinking with Qodequay Technologies!

Do you have a problem or an idea that needs a tested and tangible solution? Connect with Qodequay! We are an experienced company that applies the design thinking approach to deliver unmatched solutions slated to succeed.

Our experts can indulge in empathizing, deep research, and collaborative brainstorming sessions to develop unique solutions to your problem. Examine our client’s success with NEW DESIGN SYSTEM WITH DESIGN THINKING. Click here to connect with us and take a step closer to delivering people-centric and highly value-driven solutions for your needs.