Although ever-evolving, healthcare is considered a slow adopter of technology. Of course, it has its valid reasons. Healthcare players cannot accept a particular technology until proven safe!

But the last few years have been phenomenal. The emergence of new players and technologies in the healthcare sector has made a difference.

These players are aligned with modern needs and prepared to outperform their older counterparts. They are leveraging technology to reach inaccessible interiors with telehealth and enhance patient experience with immersive technologies like Augmented Reality (AR), Virtual Reality (VR), and Metaverse!

AR and VR in Healthcare

AR and VR have significantly snowballed across the healthcare sector and are on a promising trajectory. AR, particularly in healthcare worldwide, was valued at slightly over USD 600 million in 2018. But by 2023, its use is expected to proliferate considerably and surpass the USD 2 billion mark. Later, which is by 2026, the burgeoning sector is projected to reach approximately USD 4 billion!

AR refers to integrating digital information with user’s environment in real-time. On the other hand, VR is a computer-generated simulation of a 3D image or environment, which can interact in a near-real or physical way via a  VR headset, a specialized device.

Some popular usages of AR and VR in healthcare include digital twinning, medical training, and telemedicine. Let’s look at each of these applications.

  • Digital Twin

Speaking of digital twinning, it is a widespread concept in the manufacturing industry. But it is now rapidly penetrating healthcare as well.

Digital twinning involves using a virtual model or simulation of any object, process, or system. It is created utilizing actual data from the real world to learn more about its true counterpart, which in the healthcare context could be patients in the Metaverse. Digital twinning allows doctors to observe a treatment’s effect on a patient’s body remotely, even if they are not present on-site.

  • Surgical Applications

AR-powered surgical applications can enhance patient safety during surgery by providing surgeons with real-time insights concerning details on patient’s crucial procedures. Additionally, AR-enabled visual interfaces can allow doctors to visualize the locations of various tumors, organs, etc., within the patient’s body.

  • Training and Education

It isn’t that medical training and education haven’t undergone any changes in the past few decades. But AR and VR have the potential to revolutionize healthcare training and education. It will pave the way to a more realistic learning experience and transform healthcare in the future.

These technologies can provide realistic simulations of medical procedures outside the body. They can be used to train healthcare professionals, nurses, etc., on performing various procedures.

  • Telemedicine

Telemedicine is the result of groundbreaking technology that enables complex virtual interactions in real-time. It allows doctors to treat patients remotely via video conferencing or VR technology. They can do so through a mobile app or with VR headsets. AR and VR can also enable patients to manage their healthcare outside hospital premises with remote monitoring tools.

Metaverse in Healthcare

Metaverse is new, emerging, and evolving. Experts project another decade for it to become an active technological element of the healthcare sector. But we considered it to be the next frontier in healthcare and chose to speak about it, considering it to be a buzzword these days across the technology world.

Metaverse in medicine can be referred to as the medical IoT, enabled via AR and VR. It holds immense promise and potential while integrating effectively with fellow counterparts like AR, VR, AI, the Internet of Medical Devices, edge computing, the cloud, quantum computing, and the intelligent cloud.

The technology converges digital twinning, telepresence, blockchain, etc., all of which positively impact healthcare individually. Metaverse is already exhibiting its usefulness and adoption in digital therapeutics. AR and VR in Metaverse enable psychiatric evaluations, cognitive therapy, support groups, and physical therapy as well with the help of haptic sensors.

In addition, Metaverse would also prove to be effective in performing complex surgeries and improving patient care. Robotics already exists and is now a regular part of a healthcare organization’s technology stack. Intricate surgeries are prepared to use AR, and using smart glasses to enhance diagnostic capabilities is another possibility.

The Metaverse is evolving. Hence, we cannot say much about it immediately, at least in healthcare. But looking at the adoption of various techniques so far and in the future, Metaverse may become a breakthrough technology for healthcare.

Create Tangible Value and Deliver Unmatched Experiences with Qodequay’s Personalized AR and VR Healthcare Solutions

Are you a healthcare organization looking to deliver a world-class immersive experience to your patients? AR and VR are an effective way forward! Partner with Qodequay Technologies. Our personalized AR and VR solutions stem from our comprehensive and meticulous design thinking approach.

We adopt a three-step design thinking approach that involves collaborative brainstorming and challenging ourselves. This process results in a bespoke AR and VR solution prepared to build tangible value.

We integrate the latest technologies to help you enhance your patient journey, assess their response, and measure patient engagement while ensuring technical accuracy and safeguarding your fundamental objectives. Click here to know more.


The BFSI sector is among the quickest respondents when it comes to technology adoption. From electronic transactions to mobile app banking, the BFSI sector has always kept evolving, making banking, financial transactions, investments, etc., even more straightforward and tech-based for its customers.

What next, now? The banking sector is geared up to embrace the next tech revolution. And that’s AR/VR! They have been a boon to the future of banking Industry with immersive customer experiences leading to higher user engagement, seamless banking solutions and quicker expansion. This is evident from the many existing and potential applications of Augmented Reality and Virtual Reality. Let’s look at some.

7 Applications of AR/VR in the Banking Sector

From the inception of virtual branches to VR-based payments, AR/VR has a massive potential to revolutionize the banking and finance sector, which is steadily upgrading to AR/VR.

  1. Virtual Trading

Mobile applications have simplified online trading significantly. However, IT service providers are leveraging virtual reality in their wealth management software. One of the examples includes VR workstations for trading. Additionally, 2D and 3D banking experience is adding to the bank’s existing process and enhancing it further. Besides, enhanced banking algorithms would have their upcoming elements embed VR to the bank’s wealth management software to enhance the banking experience.

  1. VR-Based Payments

With new adjacent technologies coming into mainstream, financial institutions will have to continuously evolve. Imagine purchasing something without leaving the virtual world? It might seem a bit unusual right now, but that’s possible. A global credit card leader has collaborated with a VR company to facilitate payments without requiring users to leave the virtual environment. Another example is that of virtual world games where players can buy apparels and accessories from within the virtual environment.

  1. Customer Assistance

In addition to Google’s help where users find ATMs and banks near them, banks are offering a seamless experience to their customers by integrating AR in their apps to help locate banks. These apps can help users scan the area with their phones and get real-time insights about the services available at nearby banks, their location, distance, etc.

  1. Virtual Branches

Digital banking and mobile banking are every customer’s first choice. With fading physical banks near our localities, we are about to enter the revolutionary digital world of virtual banks. Here, customers unable to visit the bank physically will be able to avail banking services virtually. Customers can use a VR headset to enter the banking metaverse to see a real bank. Banking Metaverse will be able to create uninterrupted experience of helping customers avail all physical banking facilities more cost effectively.

  1. Reduced Documentation

Even today, banking requires a lot of documentation. However, the introduction of AR/VR tools will help minimize documentation, as all the documents can be accessed virtually. It will help expedite and make loan processing a more seamless experience.

  1. Customer Retention and Acquisition

For 21st-century banking customers, especially millennials, banking is about technology. However, these are also users who rely on multiple banks and applications. Banks will be able to thrive in the competitive environment only if they embrace the latest tools and technologies. If AR/VR is the need, so be it! AR/VR offerings of banks will help them retain the existing customer base and acquire new ones.

  1. Increased Transactional Security

AR/VR-based banking can make financial transactions even more secure with systems like voice recognition, biometric security, face recognition, retinal scans, etc. These authorizations will help prevent unauthorized access by bad actors who continuously look for vulnerabilities to enter a system.

Embrace AR/VR with Your Partner Company

AR/VR in banking is yet in its nascent stages. However, considering its potential to prove technically, commercial, and strategically beneficial, a more accelerated adoption can help the banking sector grow at an even higher pace. Qodequay Technologies works as your techno-strategic partner in adopting, leveraging, and optimizing AR/VR. We help the banking sector enhance user experiences and compete better at the local and global scale, fostering higher customer loyalty and quicker expansions.

We partner and consult banks to create their AR/VR strategy and plan their digital transformation roadmap. Our digital transformation strategies are crafted through unique design thinking approach. Write to us at to craft your digital transformation journey.