Contemporary internet users demand more than mere information. They look for experiences that translate to meaningful and memorable brand journeys. Success across the digital realm relies more significantly on user experience. Thus, companies are increasingly investing in delivering what it takes to delight users.

AR (Augmented Reality) is one of those many digital elements attracting the attention of many! As per latest reports, AR’s global market is projected to surpass the USD 450 billion mark by 2030. AR experiences will continue to enhance user journeys and help businesses reap many tangible and intangible benefits.

Yes. AR is crucial to a business’s success. But easier said than done, it takes effort and a meticulous approach to build an excellent AR experience. If you, too, are looking to follow the AR trend and build mesmerizing experiences, you have this blog that talks about eight UX principles you should consider while incorporating it.

What is AR?

AR layers computer-generated images over the real world. It adds a programmed layer over the actual reality to develop an augmented experience. Thus, users don’t merely see or read something, they interact with what is seen and get instant and real-time feedback on a particular action they perform. A museum allowing people to view paintings and sculptures closely and effortlessly is a small example of AR.

8 UX Factors to Consider While Designing an AR Experience

  1. Align Your AR Design with User Expectations

If you are getting into AI only because it is trending, then revisit your purpose. AR is definitely on the rise and an excellent accessory to help you grow, but it translates to success only when you bring value to users. Doing something only because your peer has done it might not necessarily strike a chord. Even worse, it could possibly let your investment go in vain.

Thus, the key to designing an AR experience is understanding your user expectations first. Decipher their needs and know what they want. Do a competitive study to understand how your users are responding to existing AR experiences. Avoid anything that disengages users. Focus on what’s user friendly, and value sought behind it.

  1. Assess the Device’s Capabilities

Provide AR experiences only on devices capable of featuring them. If AR is your core offering, ensure to make it available on devices that can deliver justice to every effort you’ve put into it. If your app has features that require particular AR harnessing capabilities, avoid offering the same on devices that don’t support them!

  1. Make the Experience Intuitive

AR delivers a magical experience that blurs lines between physical and digital worlds. But users feel happy when they come across gestures and interactions with which they are familiar. The key to doing it is to make AR experience intuitive and simple to handle. It will help users experience and enjoy AR features easily.

  1. Provide Your Users Clues

Users will always look for familiar hints and easy-to-comprehend paths in real life while using a particular feature in an application. An easy example is searching for route maps while traveling the suburban transportation system.

In a similar fashion, it is necessary to provide your users with clues to interact with for a particular environment. You can include graphic animations as a guide and part of the overall AR experience. For instance, an animated character wearing a particular attire in a real-virtual setup can also form an AR experience.

  1. Avoid Gimmicking the AR Experience

Gimmicking the AR experience can overwhelm the user. To provide an appreciable yet realistic AR experience, you must avoid making it look overly fabricated. Users are smart enough to differentiate between the realistic and the artificial. AR is a virtual experience brewed to appear real and enhance user experience.

  1. Deliver a Versatile AR Experience

Don’t limit your AR experience to a set of target audience. Now, what does that mean? It refers to user accessibility and aesthetics at the same time. Don’t employ interfaces and designs that serve a particular set of users and ignore those with different abilities. Extend AR accessibility and improve it via guidelines for physical and screen accessibility.

  1. Simplify Onboarding

Onboarding for a three-dimensional space could prove more challenging and crucial. Of course, you will have various guidelines to follow. But don’t cling to them. Improve upon the established norms. Strike a balance between being intuitive and unique while respecting something which is already tested and proven.

  1. Use the Screen Prudently

A cluttered and congested screen leaves one dissatisfied Such users abandon the screen without even exploring the AR experience with a second thought! For them, what matters most is the experience and value generated.

Accordingly, utilize screen space wisely. Hide information or elements you feel users will not use readily. It will help provide a much cleaner visual real-estate for them to focus on AR experiences more.

Deliver Next-Level AR Experiences with Qodequay!

Qodequay can help make AR work to your benefit with resonating experiences that make user journeys more fruitful and meaningful. We adopt a three-phased design thinking process that pivots on user needs and your business objectives. Thus, while impressing your target audience, our AI apps do not deviate from expected business objectives.

At Qodequay, we cover the AR needs of various business domains, including hospitality, manufacturing, education, and many others. Our truly commendable expertise in AR can help you derive measurable benefits in the form of enhanced user interaction, increased user engagement, and amplified marketing impact.

We are here to help you and have everything it takes to create sublime AR experiences. Write to us at and allow us to be your AR partners!


Digital transformation is inevitable amidst the fourth industrial revolution and the onset of 5G. However, along with its advantages, digitization raises a number of cybersecurity concerns. As per an industrial report, approximately 82% of IT security and C-level executives have encountered at least one data breach while implementing new technologies!

Cybersecurity thus forms a crucial aspect of digital transformation. We’ve all heard about proactive cybersecurity. It is an effective way of staying immune from cyberattacks. But how about integrating security into the initial design phase of a particular technology? Can it make digital transformation journeys even safer?

Precisely, the concept is called “security-by-design” approach. So, what exactly is secure-by-design or security-by-design in digital transformation? How can it be beneficial for companies on their way to achieving digital transformation? Let’s answer these questions while exploring a few aspects of this innovative approach.

What is Secure-By-Design?

Secure-by-design is a cybersecurity approach. It enables companies to automate their data security controls and shape infrastructural design to secure their IT management workflows. The approach focuses on preventing cyberattacks rather than repairing them and recovering from the damage.

In other words, secure-by-design refers to thinking about cybersecurity during the initial phases of digital transformation. It means that developers have integrated security into the software’s design to reduce flaws and enhance defense.

In addition, integrating the secure-by-design digital transformation approach helps enhance, integrity and IT infrastructure availability. Let’s discuss a few examples of this approach.

Developing a SASE Architecture

IT leaders must build and implement a comprehensive security architecture to fulfill the needs of a cloud-driven work environment. They have more responsibilities than ever, especially considering cyberattacks that are continuously evolving. So, they should keep an eye out for new threats in addition to dealing with current ones.

Integrating layer seven firewalls with Unified Threat Management, intrusion detection, application control and many such technologies onto a single platform could be another move. It can help increase the cybersecurity visibility of all assets and enable administrators to act proactively.

Additionally, CISOs must consider switching to customized firewalls and integrating secure web gateways into existing security ammo. It can help prevent intruders, bad actors, etc. from trespassing.

Besides, ZTNA (Zero Trust Security Architecture) can help provide secure remote access. It can prove an excellent tool concerning the secure-by-design approach.

Enhancing UX with Secure Designs

Going through various security checks and authentication measures could annoy users, and they may leave interactions halfway. Companies must have experienced this in the past, which is why many investigate reducing security layers to enhance UX.

But that’s not the right thing to do. While users are crucial, cyberattacks could cost a fortune! Perhaps an indication that empathizes with users and explains the reasons for multiple checkpoints may help. Nevertheless, businesses must blend cybersecurity with user experience to achieve both objectives.

Accordingly, IT leaders must strive to develop a secure design digital transformation approach. Integrating security layers can help make their systems immune. But at the same time, it will also make the system more resilient. So Therefore, recovering wouldn’t be as challenging even if someone manages to cut through.

Secure-by-design considers the secure designs. Thus, companies must focus on designing an outstanding user experience. They should do it while adding authentication layers with tools that do not hamper the user experience yet optimize security.

Placing Security at the Vanguard of Digital Transformation

Security deserves a prominent spot in the digital transformation journey. Even better if it is prominently displayed. Security must be integrated from the beginning while building sophisticated software products and stitching complex digital networks. A security-driven design approach can help detect unauthorized or harmful traffic early, filter it, and keep it out of digital premises.

In addition, it can help CISOs identify traffic deviations and unusual movements or visitors, which could be potentially harmful to the network.

Embark on Your Digital Transformation Journey with a Secure-By-Design Approach with Qodequay Technologies!

Despite knowing how critical security is, it is still an afterthought for many companies. But not with Qodequay! We leverage the design thinking process, which incorporates the secure-by-design approach, to help companies keep their network safe while integrating various elements from the digital realm.

Our digital transformation strategies help maintain business value, objectives, users, and security at the forefront to help you achieve a well-rounded outcome.

Click here to learn more about our digital transformation strategies.