In this competitive age, where the value of solutions matters, design thinking proves a helpful approach. It is a method and process for resolving complex issues while keeping objectives and expected outcomes in mind. This comprehensive guide can assist you if you’ve been looking to unleash the potential of design thinking ideology to make wonders work for your business.

What is Design Thinking?

Design thinking is a distinct and cutting-edge method that supports businesses in finding original solutions to real-world issues. Designers typically employ this strategy. As a result, it is known as design thinking. It has its roots in the architectural and engineering streams. However, design thinking is very well used across various other commercial business streams.

Design thinking services in USA is highly user-centric. It focuses on target audiences, as it involves understanding user needs and devising practical solutions to fulfill them.

The Principles of Design Thinking

Design thinking follows four vital principles that drive its overall process, solution, and results that it delivers. Let’s look at those four integral principles.

  • The Human Rule: Design activity is social. Regardless of the context, the solution must be people-centric, which means focusing on people.
  • The Ambiguity Rule: Ambiguity is integral and cannot be eliminated entirely. Designers must leverage their capabilities to see things uniquely.
  • The Redesign Rule: Successful designing is reiterating your styles to achieve the right output. Technology and time may evolve, but basic human needs will remain the same.
  • The Tangibility Rule: Ideas and solutions should translate into tangible Minimum Viable Products or prototypes to help get an idea of their usefulness.

Phases of Design Thinking

Design thinking involves various phases through which a particular solution or idea is born. These phases help designers reach the solution in an organized way. Additionally, these five phases help those concerned crafts an empathetic, effective, and value-driven solution. Let’s look at each phase of the design thinking process.

  1. Empathize

This is the first and most crucial stage. It involves understanding the client’s needs and expectations from the client’s perspective. Empathy refers to thinking of the problem as its own and applying every possible strength to deliver a viable solution. It pinpoints the emotional aspects and reactions toward the desired outcome.

However, it requires designers to keep their notions and assumptions aside. A neutral and then client-oriented approach is necessary to think from the expected viewpoint and work towards a solution that precisely meets these needs.

  1. Define

The second stage involves defining the problem. Solutions remain half-baked when the problem isn’t understood or well-defined. Hence, design thinking considers or includes defining the problem as an integral part of its process.

The defining stage of the process entails gathering and studying all of the findings, observations, and insights from the empathy phase in order to state and define the true problem. It also includes identifying and assessing the various challenges and barriers users face.

In addition, identifying patterns and deciphering the core concern (which perhaps, isn’t always readily visible) pave the way for the solution. The goal is to have a clear and simplified problem statement so that you know what to do.

  1. Ideate

Now that you have empathized with the client, identified and defined the problem, it is time to find a solution. Here, designers apply their creative thought process and possibly collaborate with other concerned departments to develop various options. The problem will be looked at from multiple angles to think of every possible aspect while devising the solution.

Designers will use various ideation techniques, including brainstorming to body storming. Towards the end of the phase, they will have multiple possible approach, among which the most suited one solution will be reviewed and concluded

  1. Prototype

This is where a miniature solution is created. The prototype will have the potential solution incorporated into it. It will enable all the stakeholders to test, review and interact with the solution real-time, assess its effectiveness, suggest changes, and accept or reject it. It gives an idea of how the solution will practically and visually look.

  1. Test

The prototype is tested among potential users during the testing phase. It can lead to iterations, with approaches travelling back and forth, depending on user feedback and how well it is incorporated into the prototype. The testing phase can also lead to redefining the problem and discovering aspects that perhaps remained unexplored in the beginning or were never thought of initially. It is collecting quantitative and qualitative metrics for the verification of data.

Benefits of Design Thinking

Some benefits of design thinking include the following.

  • Empathetic Solutions

The solution derived from a design thought process is empathetic and precisely meets the user’s needs and the client’s business objectives. Hence, it is more likely to strike the right chord with the target audience.

  • Reduced Market Time

Design thinking may lead to iterations in the prototyping stage itself. The product is more refined. Hence, the actual product would not go through as many revisions. Changing the prototypes is easier than altering the entire product. Thus, it helps reduce market time.

  • Increased Cost-Savings

Continuous iterations and changes to the actual product could lead to investments and reinvestments. Of course, companies wouldn’t wait until so much financial damage happens. But it can undoubtedly waste money and time.

With the aid of the design thinking process, the final product can be created with minimal to no adjustments because it is fully aligned with user needs. Thus, it helps companies save costs and increase ROI.

  • Enhanced User Trust

Users are very keen on the products they use. A product that creates hassles meets with negative user feedback. But solutions derived from tested, proven, and churned prototypes are more likely to resonate with users. It helps enhance user trust and build brand credibility.

Unlock the Potential of Design Thinking with Qodequay Technologies!

Do you have a problem or an idea that needs a tested and tangible solution? Connect with Qodequay! We are an experienced company that applies the design thinking approach to deliver unmatched solutions slated to succeed.

Our experts can indulge in empathizing, deep research, and collaborative brainstorming sessions to develop unique solutions to your problem. Examine our client’s success with NEW DESIGN SYSTEM WITH DESIGN THINKING. Click here to connect with us and take a step closer to delivering people-centric and highly value-driven solutions for your needs.

Metaverse isn’t merely a buzzword, trend or a wave for that matter. Many global business leaders refer to it as the future of the internet! As it is still evolving, we cannot say much about how it will change the world around us, but we can surely talk about the transformation it may bring about in AR & VR. Let’s delve into some of the aspects of Metaverse and how it could be termed ‘the future of AR & VR’.

What is Metaverse?

Metaverse first came into the spotlight when Facebook renamed itself, Meta. But what exactly is Metaverse? Simplistically speaking, it is a combination of mixed reality and virtual reality worlds, accessible via an internet browser or a visual headset, allowing users to witness real-time interactions and experiences across vast distances.

There is also an expanding speculation that Metaverse is an online world that allows human avatars to connect with each other via games, buying and selling various things, taking part in similar events, or merely being an audience of an event. On the other hand, some people consider it an extension of the internet world that allows communication through digital avatars.

But are these the only definitions of Metaverse? Probably not. There’s another school of thought that points out the lack of coherence while defining the Metaverse. As per them, the Metaverse is too new to have a fixed definition.

However, we believe Metaverse is evolving rapidly. It shouldn’t take long for experts to come up with a set logical definition for this term. Let’s therefore maintain a close eye on this area and observe how Metaverse technology progresses over the following years.

Why and How is Metaverse the Future of AR and VR?

Metaverse combines various aspects of AR and VR. The space and time on a Metaverse application would be close to reality. This technology will replicate physical exchanges in the digital world and enable meaningful virtual collaborations.

By 2030, it is predicted that the Metaverse will grow to such an extent that people will spend more time in artificially created worlds than in the real world. They will engage in meeting and socializing with friends, applying for jobs, shopping, etc.!

AR and VR would be the two indispensable & inseparable elements of Metaverse’s growth for the future. AR operates through real-time interaction, 3D object visualization and by blending real and virtual environments. One can use this technology on any camera-enabled device. Thus, AR apps have the edge over their VR counterparts. Users do not require extra wearables to enjoy an augmented reality experience.

On the other hand, virtual reality is an experience in a simulated artificial world. Users are given exposure to sensory experiences that are comparable to those of physical reality.

AR and VR combine together to become XR (Extended Reality). As the future of AR and VR, Metaverse applications will allow users to experience the magic of Extended Reality. It will revolutionize digital interactions and experiences, making them as lively and real as the physical world. Thus, human-to-human interactions and human-to-machine interactions will have a whole new meaning.

While the internet brought the world closer, Metaverse will further blur boundaries and bring physical and virtual experiences to almost the same level. Creatively speaking, Metaverse will leverage AR and VR to create a virtual planet that presents a host of exciting opportunities and an enticing future.

Are there any potential challenges with Metaverse adoption?

Metaverse is new, emerging and evolving. Being in its nascent stages, every discovery will prove to be a milestone and support the next.

Although many conglomerates have jumped into this space to gain early beginner’s advantage, there’s much yet to uncover.

Currently, Metaverse does not have any regulating body or authority to control things. But sooner or later, if someone volunteers to do it, the world will know more about the virtual identities and privacy mechanisms concerning Metaverse. After all, someone has to address security protocols as well, right?

Craft Premium Digital Experiences via AR and VR with Qodequay!

Qodequay’s three-stage and organized design thinking process involves systematic understanding of your needs. It involves strategizing, designing and delivering. It is a solution-oriented approach that helps us devise answers for the most complex and critical problems companies have. While creating solutions through design thinking, we challenge ourselves to create and present the most viable and promising solution made to succeed.

Our AR and VR solutions aren’t an exception to it! We have been integrating this technology for applications serving healthcare, education, hospitality, gaming and numerous such verticals, to create truly world-class digital experiences. While delivering these we focus on fostering meaningful interactions that help you derive tangible value for your business.

Transform your business with AR and VR solutions exclusively crafted for your users with Qodequay Technologies. Click here to connect with us and learn more.

Digital transformation is the phrase that you’ll hear everywhere in present world. It has become an essential part of every business owner’s agenda. Of course, it is beneficial, which is why everyone is looking forward to it.

But digital transformation, as you may know, represents a gamut of technologies aimed at digitizing a business ecosystem to make it more efficient and tech-driven. And, since it continuously evolves, it will always have some technology emerge. But which technologies are the pick of all and slated to be the next big thing in digital transformation? Let’s look at a few, which we think will make it big.


The fifth generation of cellular data networks is one of the most exciting aspects of the digital transformation revolution. While 3G and 4G had their share of excitement, 5G is slightly different! It isn’t only about increased internet speed but many other factors that make 5G the next big thing in digital transformation.

5G is projected to benefit businesses in many ways. It is fundamentally about speed, availability, and connectivity, where 5G stands out among its predecessors. Here’s why 5G is the buzzword of the digital cosmos.

  • Eight to ten times faster internet
  • Ultra-high speed data transfers
  • Quicker and safer Wi-Fi
  • Low latency communications
  • Enhanced rural connectivity
  • Network slicing – one network sliced in multiple!
  • Increased remote working speed
  • More reliable network
  • Increased connection capacity

Artificial Intelligence

Is AI the next big thing in digital transformation? We’d say it would always be, as it will keep progressing by the day. AI doesn’t need an introduction. It is all-pervasive, and most industries have become veteran users of the technology. Nevertheless, some, on the other hand, are relatively new and evolving.

AI is beneficial for every industry that uses it appropriately. For instance, in the manufacturing industry, AI-based automation can not only help expedite the manufacturing pace but help companies respond to changing market needs.

Additionally, allied technologies like predictive analytics can help companies prepare for potential supply chain disruption, market changes, etc., and devise strategies for them to thrive amidst adversities. Similarly, it can help them identify opportunities and tap them to outperform their competitors.

Another sector where AI can bring about a revolution in healthcare. It can help doctors diagnose diseases more quickly and accurately, leverage virtual nursing assistants to monitor patients, and use big data analysis to provide a more personalized patient experience.

Likewise, AI can revolutionize agriculture as well. The use of AI can help farmers analyze soil conditions, detect plant diseases, monitor livestock health, target weeds through AI sensors, etc. The result is improved harvest and increased agricultural accuracy, termed precision agriculture.

  • Semiconductors

Semiconductors are another part of the expanding digital revolution. Per reports, the global semiconductor industry generated sales worth USD 50-52 billion in May 2022. These figures signified a staggering 17-19 percent YoY increase.

Thus, the semiconductor industry is turning hotter by the day. Semiconductors are everywhere. Yes. Almost everywhere! You buy an EV – it has a semiconductor. Similarly, semiconductors find critical applications across laptops, mobile phones, LED, embedded systems, consumer goods, etc.

They significantly drive the gadget’s efficiency, which is why it wouldn’t be wrong to say that semiconductors are at the nucleus of electronic products. Of course, they are evolving and will continue to do so. Hence, they are slated to grow stronger, more capable, and much more helpful than they are today.

  • Smart Lifestyle

Smart living is yet another exciting thing that could take the world by its storm. A potential example of it could be your home preparing juice for you when you are back from a morning walk! We wouldn’t know if it will happen this year or even in a year or two. But since we’ve already come such a long way, expecting this level of technological progress doesn’t seem illogical or a tall tale, for that matter.

Qodequay Technologies supports companies in their journey towards digital transformation. Our design thinking approach involves designing and devising custom software solutions that help companies steadily achieve digital transformation. It is while ensuring the technologies they use help them accomplish their business goals. We identify and choose the right set of technologies to help you achieve a higher goal and do what it takes to compete amidst competition.

Click here to know more about how we can help you achieve digital transformation seamlessly and optimally.